A collection of seasonal illustrations designed for Shopify Email.
Several illustrations from the final collection — all available for Shopify users to use in their email marketing.
Examples on both light (white) backgrounds, and colour — letting the background colour pop through the illustration.
Illustrations for Black Friday / Cyber Monday, sales, gift cards, and “Singles Day” (11/11).
Seasonal banners featuring autumnal treats and winter scenes.
An example showing the same graphic on different colour backgrounds.
An interesting constraint was that the illustrations had to work on all background colours (dark or light alike) for the most possible use cases for Shopify users in order to fit their brand's style in their emails. I tested each illustration on several colours at random in order to ensure the greatest possibility for use.
Selected work in graphic design and built spaces—spanning brand identities, installations, and environmental design.
More projects
A collection of seasonal illustrations designed for Shopify Email.
Several illustrations from the final collection — all available for Shopify users to use in their email marketing.
Examples on both light (white) backgrounds, and colour — letting the background colour pop through the illustration.
Illustrations for Black Friday / Cyber Monday, sales, gift cards, and “Singles Day” (11/11).
Seasonal banners featuring autumnal treats and winter scenes.
An example showing the same graphic on different colour backgrounds.
An interesting constraint was that the illustrations had to work on all background colours (dark or light alike) for the most possible use cases for Shopify users in order to fit their brand's style in their emails. I tested each illustration on several colours at random in order to ensure the greatest possibility for use.
Selected work in graphic design and built spaces—spanning brand identities, installations, and environmental design.
More projects
A collection of seasonal illustrations designed for Shopify Email.
Several illustrations from the final collection — all available for Shopify users to use in their email marketing.
Client
Shopify, Email Team
Role
Lead Designer, illustrator
Year
2021
Service provided
Creative direction
I worked closely with the Shopify Email team in coming up with designs for proprietary illustrations that merchants could use in their marketing emails to their customers. After doing research and tests (how will these illustrations show up in-product? What do the email templates look like? etc.)
I established an overall visual style and system to work with. After presenting my direction and getting approvals from the team, I illustrated 15 stand alone images, and 32 decorative/border images for merchants to use in a library.
Examples on both light (white) backgrounds, and colour — letting the background colour pop through the illustration.
Illustrations for Black Friday / Cyber Monday, sales, gift cards, and “Singles Day” (11/11).
Seasonal banners featuring autumnal treats and winter scenes.
An example showing the same graphic on different colour backgrounds.
An interesting constraint was that the illustrations had to work on all background colours (dark or light alike) for the most possible use cases for Shopify users in order to fit their brand's style in their emails. I tested each illustration on several colours at random in order to ensure the greatest possibility for use.
Selected work in graphic design and built spaces—spanning brand identities, installations, and environmental design.
More projects
